Why use Web Traffic Analysis?

It is estimated that 50% of offline marketing budgets are lost but there is no way of finding out in which areas. In contrast to this web traffic analysis, or web analytics, which is aided by many tools such as Google Analytics, allows you to gain insight into your website traffic and conduct business and market research.

Web analytics provides data on the number of visitors, page views, etc. to assess the traffic and popularity trends. Among other things it helps you estimate how the traffic to your website changed, for example, after the launch of a new marketing campaign or special offer.

Track Information using Web Traffic Analysis

Web analytics provides you with a whole host of information on your website and visitors including:

Number of page views.

How much traffic does your website get?

Where is this traffic coming from?

Where are your visitors coming from?

How do visitors find your website?

Pages most often visited?

Number of first time visitors.

Number of repeat visitors?

Number of unique visitors.

Where did they leave?

By using web analytics to track where your users are coming from, what path they take through your website, if they are carrying out the desired actions, and at what point they leave we can evaluate your marketing campaign and adjust if necessary.

For more information please do not hesitate to contact us via our website form, or call us on 01772 688888.