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SEO content optimisation

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SEO and Content Optimisation

In a world where 'Content is King', and Search Engine Optimisation is an integral part of the improvement of your website, it comes as no shock that content optimisation and formatting are part of the SEO procedure. Search Engine friendly websites are essential and there are numerous factors that need to be taken into consideration during optimisation ranging from font type and size to content length and display. Lengthy pieces of content don't often go down too well with search engines and preference is given to shorter, easy to digest content.


Search Engine Optimisation and Code Re-structure

As it is the code of your website that is crawled by the search engines, code re-structure is a vital part of successful Search Engine Optimization (SEO). Efficient coding is paramount when it comes to search engines and ignoring errors in your code could be an inhibiting factor in your search engine rankings.


Errors in code effectively obscure the view of your website from search engines and the effect of this can range from minor to major. In addition to this, errors can also affect the user's view of the site possibly affecting the 'user experience' and general usability.


We apply the appropriate principles and work together with you to create unique content ensuring your website is fully optimised for Google and other search engines, working to receive relevant, targeted traffic.

Analysing your Website Design for Search Engine Optimisation

When we carry out a website structure analysis for Search Engine Optimisation (SEO) purposes, we essentially breakdown your website stage by stage and then advise on implementing a format that will reach your search engine results targets. Our recommendations set out a website flow that is consistent with the keywords being targeted and then on-going techniques are implemented. Search engine optimisation methods ( SEO ) methods include:


  • Keyword density checks
  • Title tag optimisation
  • Robots.txt file overview
  • Duplicate content checks
  • Meta description tags
  • ALT tag review
  • IMG name tag review
  • XML sitemap check
  • Redirects page checks
  • URL checks
  • Website link structure

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    If you would like further details on any of our Search Engine Optimisation, Digital Marketing, or Website Design Services, please call us on 01772 688888 or contact us via our online contact form.

    email:

    enquiries@zooshmedia.co.uk

    .

    tel:

    0781 222 3333