What is Website Accessibility?

Website accessibility generally refers to website design that ensures the widest possible access to its content. It often refers to the availability of content to people with disabilities. Website accessibility is not discussed within the search engine optimisation community as often as it should be and is an issue that should be taken into consideration. By implementing measures to make your website accessible to disabled people you are also providing easier access to the search crawlers. Evaluating a site for accessibility also helps to highlight any weaknesses from a search engine optimisation perspective.

Here at Zoosh Media we take a number of steps to enhance your website accessibility whilst taking into account search engine optimisation (SEO).

Website Usability and its Importance

Website Usability is one of the most important considerations during website design. As there is no shortage of websites available on the internet, it comes as no surprise that if a user cannot find what they are looking for they are gone. So often much effort is put into driving traffic to a website only to lose them when they arrive due to usability issues. There are many factors that need to be considered and according to Pete Hollier the 3 things most likely to stop users and make them leave are:

1. Flash presentations needing additional load times.
2. Audio and video content that loads automatically.
3. Inability to find a contact details.

These are just a few of the things that need to be considered and there are a multitude of other issues. Despite this, website usability is an issue that is frequently overlooked and is a key phase in the development of a site which meets business objectives and provides a positive ROI.

Our designers and SEO team are trained and experienced in creating accessible, usable sites using their creative flare and expertise. For more information contact us via our website contact form or phone us on 01772 688888.